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Electronic greeting cards may be click ‘n easy but the public still has a voracious appetite for printed cards; all it takes to enter the market and start making money is a printer, the right Red River Paper card stock and, of course, your best images.
The Greeting Card Association estimates that more than 7 billion paper cards were sold last year at prices ranging from $2 to $10 and that women accounted for 80% of the sales. Despite the e-card phenomenon, nine out of ten people still prefer receiving (and keeping) a card they can display– on a desk, bedside table, or taped to the fridge.
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