How
to apply profiles for Mac
Choose “Print
with Preview” from the File menu in Photoshop. You will see
the screen below:

The source space will reflect your working
space. For many, this space is Adobe RGB (1998), sRGB, or ColorMatch.
Many experts claim the Adobe RGB space to be the best for inkjet
printers in terms of the range of gamut.
When you click on the drop-down menu
under “Print Space”, you will see all of the ICC
profiles installed on your computer. Many have nothing to do
with inkjet printers. Look for the profile for the paper and
printer you will be using. Select that profile.
Set Intent to Perceptual or Relative
Colorimetric. From checking many color management articles and
hearing from customers, these two intents are best for inkjet
printing. We recommend experimenting with both to see which yields
best results for you.
This link is
to a short article on intents. There are many such articles found
by searching Google.
Next, make sure to check Black Point
Compensation.
When you are finished choosing the proper
settings, click Print at top right.
When this dialogue box appears, click
the third drop down menu - usually it will say "Copies and Pages".
Choose the Color Management selection.
When you choose Color Management, the
dialogue box will look like this: 
Click the radio button labeled "Off
(No Color Adjustment)".
Media type is very important. Your profile
was created using a target printed with certain driver settings
including media type and quality level. Each profile should come
with instructions that tell you what settings to choose.
Once all of your settings
are complete, you can click OK and begin printing.
Color profiles will be
most helpful because you will know what to expect when making
a print. If you calibrate your monitor, even more predictable
results will occur. Most users do not have time to fiddle with
driver settings until they "get it right". Even then,
each image will present new challenges that require even more
driver changes. In the long run, this means more wasted time
and wasted money! Profiles are the best way to acheive pro level
color control with minimal investment in time to learn a new
technology.
Below are some great resources
to help you learn more about color management.
The
Internation Color Consortium - the people who set the rules
for what color is supposed to be.
ICC's
big FAQ of color management
Why
color management? by James King of Adobe Systems
Red
River Paper's profile page - Lots of info and three different
How-To documents
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