What Inkjet Printers are best for greeting
card printing?
Introduction
With so many inkjet printers available,
your choices for a good greeting card printer are better than ever.
But, for the serious amateur or pro photographer with print production
in mind, the field of good printers narrows considerably. From our
experience, a number of key factors come together to make a reliable,
high quality greeting card printer. Most manufacturers have at least
one printer that fits the bill. The printers in this article have
been selected based on hours of printing experience in the Red River
print labs. |
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What
are the important features of a greeting card inkjet printer?
- Speed - you don't want to wait around
all day for a run of 100 cards
- Color and detail - most greeting cards
feature photos or artwork that need true color reproduction
- Product quality - how long will the
printer run before you have to buy another?
- Ink economy - you need to keep overall
costs down to maximize profit and minimize overhead.
- Robust paper transport mechanism - many greeting
card stocks (especially from Red River) are thick and heavy and
require a printer that will feed each sheet consistently
Below are the top inkjet printers Red River
recommends for greeting card printing.

Canon
ip4500 - Great price, improved speed
Street Price: $99-129 |
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| Pros |
Cons |
- Speed - Like all of the "i series" printers, you can expect remarkable print speed
- Good color quality - recommended that you use ICC profiles for the best possible output
- Ink economy meets Red River's expectations
- Great paper feed system
- New ChromaLife 100 ink system
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- Thermal print head can burn out with
heavy use.
- 4 color system - Canon has discontinued low cost six color printers (a problem they perhaps can fix)
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Epson
R380 - Great epson color & quality
Street Price: $139
The R380 is the latest dye based printer
from Epson and uses six individual tanks featuring new Claria ink. Speed is has been improved over previous models. The R380's feed system seems better able to handle card stocks - a big plus. We like dye inks because they outstanding color and compatibility
with basically any inkjet card stock you can find. The Epson R380
is compatible with all Red River greeting card stocks |
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| Pros |
Cons |
- Dye inks - great color
- Compatibility - works with almost all
inkjet papers including cast coated glossy used by Red River for
pre-scored greeting cards.
- Good Price - around $189
- Ink economy - the R380 meets or exceeds
Red River's expectations for ink cost per card
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- Speed - a little slower than the competition
in price class
- Feed mechanism - could be a little more
robust for heavy cards
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Epson
C88 - A great entry level player
Street Price: $79.99
With the new DuraBrite Ultra inks, the
C series finally comes into play as a worthy printer for greeting
cards. The upgraded inks work on many more papers including glossy
stock that we use for cards.
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| Pros |
Cons |
- Good color gamut and print quality
- Compatibility - works with almost
all inkjet papers including cast coated glossy used by Red
River for pre-scored greeting cards.
- Inexpensive
- Ink economy - meets or exceeds Red
River expectations
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- Speed - at around 2 minutes for Best
Photo quality, the C88 is the slowest of the bunch. However,
when set to Photo quality, cards print in about 1 min 10 sec.
- Dark blacks may "bronze" a
bit on glossy paper. This is typical of pigment inks, but this
is much less of a problem with these new inks.
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Canon Pro9000
Speed, great paper feed, and big 13x19 print capability
Street Price: $499
These big boys of the Canon line are very similar to their smaller cousins. Great color reproduction, robust paper transport mechanism, and compatibility with all Red River inkjet papers make these printers good for greeting card production.
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| Pros |
Cons |
- Speed - outstanding speed even at top
quality level
- 8 color cye inks - outstanding color
- Compatibility - works with almost all
Red River inkjet papers
- Paper feed - consistent feeding of all Red River stocks
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- Thermal print head can burn out with
heavy use
- 8 colors means paying a more per print for ink
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Why not include an HP in the list?
HP makes a fine inkjet printer. The problem
that we consistently see regards the HP paper feed system. These printers do not feed thick Red River card stocks on a consistent
basis. In addition, we have reports that making and using custom paper
sizes in the HP print driver is difficult at best. Getting it right on
the first or second try is a challenge. If you have an HP and have successfully
printed on Red River pre-scored greeting cards, we would love to hear
from you here.
Summary
If you want to make great looking greeting cards,
and lots of them, you need a printer that will handle the work and make
you look good. Fortunately, inkjet technology is amazing and offers many
choices for the professional and serious amateur. Remember to think quality,
speed and paper compatibility when choosing a printer. Most often, these
printers will use dye ink based. If you want your greeting cards to last
many years (15 and above) you most definitely should consider an Epson
R800.
A big question we often answer is "How much
will it cost to print my cards?". After extensive printing and calculations
on ink usage, Red River Paper produced a cost per card chart that you
can see here. We looked at
the average size of a greeting card image and made assumptions for ink
usage including ink for text printing. The chart has proved to be a good
reference point for customers.
Printing inkjet greeting cards is a big part
of what makes inkjet printers especially useful to professional photographers.
Red River Paper feels that pros should at the minimum, print thank you
cards for clients. Adding custom cards to your packages adds not only
profit, but mini marketing pieces with your logo on the back!
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