When the package arrived (on time), I was first impressed with the sturdy packaging in which the paper was contained. The box was not the typical flap-end package, but a sturdy container with a full lid. An internal note clearly indicated which side of the matte paper was printable. Nice touch. Finally, I was very impressed with the quality of prints my Epson inkjet produced -- clear, colorful, and commanding attention. Nice product Red River Paper.