I've been using Pecos River Gloss for a few years now for my greeting cards. Most photographers making cards affix their images to the card stock; while I print my image directly on the stock. This makes my cards look much more professional. Today I received an order for 125 cards from a local realtor who wants to use my cards to send to her clients for the holidays. She said she deals with high-end clients and wants to distinguish herself with a very original,quality card that isn't like the ones her associates typically send. Thanks, Red River!