I am a serious amatuer photographer who has been shooting for over 50 years. I started doing my own printing about 5 years ago when I couldn't find fast local printers to accommodate my needs. I was printing about 500 portraits a year and bought a Canon printer. I loved it but found it difficult to consistently find Canon paper at a reasonable price. Several local photographers recommended Red River. I tried them and loved the fast service, reasonable prices and the quality of my portraits.When people ask, I'm glad to tell them that I only use RR paper.