This report is from a series covering the costs of desktop inkjet printing. Read the Summary Page.
This report addresses concerns and arguments about the true cost of ink in desktop photo printing. Using the Canon PRO-300 and PRO-310, we conducted a series of print tests to determine how much ink is used in a full-coverage 8 " x 10” print. From that figure, we extrapolated ink usage per square inch. The objective is to share a realistic cost-per-print vision with inkjet users. The choice to pursue photo inkjet printing is ultimately an individual economic choice.
This chart shows the cost of ink used in making prints:
Cost of Printing Per Page Chart
| Printer | 4x6 | 5x7 | 8x10 | 11x14 | 13x19 |
|---|---|---|---|---|---|
| Pro-300 Luster | $0.24 | $0.35 | $0.81 | $1.57 | $2.52 |
| Pro-300 Matte | $0.21 | $0.29 | $0.69 | $1.29 | $2.08 |
| Pro-310 Luster | $0.30 | $0.43 | $1.00 | $1.93 | $3.10 |
| Pro-310 Matte | $0.26 | $0.36 | $0.85 | $1.59 | $2.56 |
Calculated using $12.99 per ink cartridge for the Pro-300 and $15.99 per ink cartridge for the Pro-310. Updated May 2025.
Testing Methods
Preface
The “true cost of inkjet printing” is a source of constant debate in the media and on web forums. With claims of ink costing five to ten thousand dollars per gallon, it’s not a mystery why the debate continues. Still, inkjet printer sales and printing continue to increase, and studies indicate this trend will continue in the short and mid-term. Do most end users not care about the cost, or do they know something is missing from the discussion? This report looks at the cost of ink per square inch for the Canon PRO-300. The goal is to determine the cost for various popular print sizes and to report those numbers. Further, we hope to spark more discussion and debate about the merits of inkjet printing in light of its unique ability to offer on-demand. These continuous tone photo reproductions will last many decades.
Methodology
Two hundred 8x10 prints of Bill Atkinson’s printer test were made. The montage of photos in Atkinson’s image provided around 95% coverage, used a wide variety of colors, and presented what amounts to a worst-case scenario of ink usage. A pre-primed printer was loaded with new and previously unopened ink cartridges. The image was resized to 8” x 10” at 300ppi.
Prints were made using the High Quality setting within a color-managed workflow. Inks were changed only when the printer stopped and indicated an empty tank. At the 200th print, a count of ink cartridges used and an estimate of remaining ink cartridges were made. From that information, the total use of ink in the equivalent number of ink cartridges used was obtained. The ink usage was equated to the amount per square inch and then converted to specific photo sizes.
Ink cartridge use calculations
New cartridges were installed at the beginning of the test. At the end of printing:
- The number of cartridges replaced (including the starting cartridge) was tallied
- Remaining cartridges were evaluated for the amount remaining, and thus the volume used
For final ink estimates, a screen capture was made of the Canon Status Monitor, which shows a display of ink cartridge status. From the screen grab, a graph breaking the ink level into 10% increments was used to estimate the remaining ink. It was assumed that the Status Monitor display offered an acceptably accurate account of how much ink was in the cartridges. From previous experience, we observed the printer quitting immediately or just after a cartridge displayed "dry". That proved helpful in making estimates of ink left per cartridge. (See end section for all screen grabs)
For the purpose of this experiment, the question of how much ink is left in an "empty cartridge" is moot. If the printer quits, then effectively the cartridge has run dry. The final results focus on actual yields, not questions of lost milliliters in spent cartridges.
Cartridge Equivalent Usage
To quantify the total amount of ink used for 200 prints, the number of tanks replaced must be added to the amount of ink remaining in the printer. To describe that number, we created the Cartridge Equivalent Usage measure (herein CEU).
A chart was created using the graph mentioned above to depict the ink used in the remaining cartridges. The amount of ink used in each remaining cartridge was recorded in percent terms from that graph. The percentage for each tank was added, then divided by 100 to provide the CEU of the remaining ink cartridges.
Cartridge Equivalent Usage has two parts:
- The number of tanks used and replaced
- The amount of ink left in the remaining tanks
The CEU of the remaining tanks was added to the number of cartridges physically changed, resulting in the total CEU for the 200 prints. Dividing the total CEU by 200 gave the CEU per 8” x 10” print.
Equation for CEU
Sum of the % used for remaining tanks / 100 = CEU of remaining tanks
CEU remaining + Cartridges changed / 200 = CEU of 8x10 print
CEU of 8x10 print / 80 square inches = CEU per Square Inch
Summary
The cartridge usage is listed below:
| Printer | 8x10 Prints | CEU | Cartridges / Square Inch Usage |
|---|---|---|---|
| Canon PRO-300 Luster | 200 | 12.58 | 0.00078625 |
| Canon PRO-300 Matte | 200 | 10.36 | 0.0006475 |
Costs in Dollars
Using the CEU figures, we’ve extrapolated the cost of ink by print size (roughly 95% coverage)
| Printer | 4x6 | 5x7 | 8x10 | 11x14 | 13x19 |
|---|---|---|---|---|---|
| Pro-300 Luster | $0.24 | $0.35 | $0.81 | $1.57 | $2.52 |
| Pro-300 Matte | $0.21 | $0.29 | $0.69 | $1.29 | $2.08 |
Luster and Matte refer to the media setting used when printing the test.
Equation: (Cartridge per Square Inch) x (Square Inches) x (Cost of one ink cartridge) = Ink Cost Per Print
Our calculations are based on the current market price for the Canon PRO-300 ink.
Sources of Error
We acknowledge that there are potential errors in testing and calculations. They are listed below:
- Inaccuracy of the remaining cartridge usage figures—The accuracy of the Canon Status Monitor could be called into question. However, during the printing phase, the display was consistent in its downward changes. Also, the printer stops immediately or very soon after the display shows no ink.
- “Real world” variables—The types of images printed can affect overall ink usage. Also, how often a printer is used will affect ink usage slightly. Long periods of being left on, automatic cleaning, and manual cleaning cycles all play a role in overall ink usage.
Given possible sources of error, it is fair to assign our results a margin of error of +/—10%.
More Canon PRO-300 / PRO-310 Links
Shop for Canon PRO-300 / PRO-310 Paper Sample Kits
Order PFI-300 Ink Cartridges for the Canon PRO-300
Order PFI-5100 Ink Cartridges for the Canon PRO-310
PRINTER TEST DETAILS - Canon PRO-300 Luster
Image test file: Bill Atkinson. 300 ppi TIFF
Settings: Photo Paper Pro Luster / Quality High
Paper used: Luster photo paper
Print stats: 8” x 10” @ 300ppi
| Replacement Log | |||
| Tank replaced during printing? | Used at end of printing | Totals % | |
| Yellow | Yes x 1 = 100% | 38% | 138% |
| Photo Magenta | Yes x 1 = 100% | 8% | 108% |
| Red | No | 92% | 92% |
| Chroma Optimizer | Yes x 2= 200% | 28% | 228% |
| Magenta | No | 78% | 78% |
| Matte Black | No | 28% | 28% |
| Photo Black | Yes x 2 = 200% | 8% | 208% |
| Gray | Yes x 2 = 200% | 28% | 228% |
| Cyan | No | 70% | 70% |
| Photo Cyan | No | 80% | 80% |
| 1258% |
TOTAL 1258 or the equivalent of 12.58 Canon PRO-300 ink cartridges for 200 prints 8x10 prints.
Discussion - You will notice Matte Black ink usage at almost 30% over the course of the test. Since we know matte black is not used when printing on reflective papers, we attribute the usage to automatic head cleaning cycles that affect all ink channels.
PRINTER TEST DETAILS - Canon PRO-300 Matte
Image test file: Bill Atkinson. 300 ppi TIFF
Settings: Photo Paper Pro Luster / Quality High /
Paper used: Matte photo paper
Print stats: 8” x 10” @ 300ppi
TEST IN PROGRESS
| Replacement Log | |||
| Tank replaced during printing? | Used at end of printing | Totals % | |
| Yellow | Yes x 2 = 200% | 0% | 200% |
| Photo Magenta | No | 92% | 92% |
| Red | Yes x 1 = 100% | 12% | 112% |
| Chroma Optimizer | No | 32% | 32% |
| Magenta | No | 72% | 72% |
| Matte Black | Yes x 1 = 100% | 92% | 192% |
| Photo Black | No | 32% | 32% |
| Gray | Yes x 1 = 100% | 42% | 142% |
| Cyan | No | 100% | 100% |
| Photo Cyan | No | 62% | 62% |
| 1036% |
TOTAL 1036 or the equivalent of 10.36 Canon PRO-300 ink cartridges for 200 prints 8x10 prints.
Discussion—You will notice a usage of Photo Black ink and Chroma Optimizer of almost 30% over the course of the test. Since we know that photo black is not used when printing on matte papers, we attribute the usage to automatic head cleaning cycles that affect all ink channels.
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Last updated: May 22, 2025
