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Red River Pros: Al Francekevich

Al Francekevich at Red River Paper Pro Corner

Advertising photographer

Al Francekevich has worked as a New York City advertising photographer for more than 50 years and has won many advertising awards including the Gold Medal of the New York Art Directors Club (the “Oscar” of advertising). His work is in the permanent collection of the National Portrait Gallery of the Smithsonian Institution.

Al Francekevich - Advertising photographer
© Al Francekevich

The Client

Self-assigned for eventual sale as a stock photograph. Through the years Francekevich has created many composite images that begin in his mind’s eye and are then created using a number of elements.

The Assignment

Create an image of a magical light beam being held between two hands.

The Execution

"I placed this high-tech toy, which is actually a vibrating string, against a black background. Then, with a Hasselblad EL modified to allow multiple exposures on a single frame, I shot three pictures with intense red, green and blue filters on a 150mm Sonnar lens. A single Speedotron strobe head low and to the rear provided the illumination. The hands were shot as separate images."

Post Production

"This picture was shot prior to Photoshop; the beam image was combined with a shot of a female model's hands in the darkroom using 8x10 Kodak Duplicating film. I recently tweaked it further in Photoshop prior to making several exhibition prints."

The Output

"A number of prints were made with an Epson Stylus Color R1800 printer using Red River's Arctic Polar Satin paper. This paper perfectly reproduced the vivid colors due to its pure white neutral base. In comparing the output to a lab print made on photographic paper, the print on the Arctic Polar Satin paper was richer in color and optically sharper.”


Al Francekevich’s work can be seen at He can be emailed at alfrance @

Favorite Papers

UltraPro Satin

UltraPro Satin looks and feels just like traditional photo lab paper and features a medium depth luster finish.

Favorite Of: Jim DiVitale & Peter Randall

River Linen

River Linen adds a special dimension to your printed image with its premium quality linen surface paper.

Favorite Of: JVS & Helene Glassman

Aurora Art

Made using fine 100% cotton rag content, Aurora Art White and Aurora Art Natural offers the look and feel of fine art paper.

Favorite of: Marilyn Sholin, Matt Hoyle, Susan McCartney, & Kaitlin Walsh

Arctic Polar Satin

With its crisp blue white shade, Arctic Polar Satin ensures your images will project more brilliance. Its state of the art microporous coating will enhance details and color saturation.

Favorite of: Al Francekevich & Susan McCartney

Last updated: August 31, 2021

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