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Red River Pros: Matt Hoyle

Matt Hoyle at Red River Paper Pro Corner

Editorial, entertainment, and advertising photographer

Matt Hoyle shoots for editorial, entertainment and advertising clients worldwide. His fine art photography has been exhibited at the National Portrait Gallery, London, The Farmani Galleries, the Thomas Werner Gallery, New York, the Art Gallery of New South Wales in Australia, and at Nad Al Sheba in Dubai.

Matt Hoyle - Editorial, entertainment, and advertising photographer
© Matt Hoyle

The Client

A portraiture series for a fine arts exhibition, posters and promotional purposes.

The Assignment

Photograph a range of extraordinary faces for a black and white photographic series of sideshow performers entitled “Barnumville.”

The Execution

“I photographed these performers in a studio using a Canon 1DS Mark III and Profoto Acute2 2400 power packs with large umbrellas. I wanted the contrast to be soft overall– very soft shadows and nothing harsh. Their faces were naturally interesting and didn't need any emphasis of light, so I concentrated on the surface of their skin to bring out a little contrast and sharpness while still allowing the overall light to be softer.”

Post Production

“I converted the digital image into black and white with filters on each color channel. This way I had ultimate control over how dark each color would be in relation to the overall image. Then, I added an additional controlled amount of contrast to the skin and sharpening to the eyes and mouth.”

The Output

"I chose to output prints on Red River's Aurora Art Natural paper at 8.5 x 11 on a Canon Pro9000 printer. The paper is more fine-surfaced than a raw, fine art, rag paper and it’s that quality that provided a great earthy texture and tone to evoke the vintage theme of my sideshow posters.”


Matt Hoyle's web site is at: He can be emailed at [email protected]

Favorite Papers

UltraPro Satin

UltraPro Satin looks and feels just like traditional photo lab paper and features a medium depth luster finish.

Favorite Of: Jim DiVitale & Peter Randall

River Linen

River Linen adds a special dimension to your printed image with its premium quality linen surface paper.

Favorite Of: JVS & Helene Glassman

Aurora Art

Made using fine 100% cotton rag content, Aurora Art White and Aurora Art Natural offers the look and feel of fine art paper.

Favorite of: Marilyn Sholin, Matt Hoyle, Susan McCartney, & Kaitlin Walsh

Arctic Polar Satin

With its crisp blue white shade, Arctic Polar Satin ensures your images will project more brilliance. Its state of the art microporous coating will enhance details and color saturation.

Favorite of: Al Francekevich & Susan McCartney

Last updated: September 03, 2021

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