By Arthur H. Bleich–
Inside every smartphone camera beats a heart that yearns to be a DSLR. The features are there but, like Sleeping Beauty, they need a few digital kisses to awaken them.
Pictar Pro does that and more. Through an integrated software app, it will add of dozens of options that can be accessed with external controls, just like a “real” camera. It doesn’t just make your phone feel like a DSLR (or mirrorless) camera; it also lets you have a myriad of creative choices that will elevate your images to a new level.
This clever blend of hardware and software works with most smartphones– iPhones, Androids, Sony and more, enabling them to boldly go where no smartphone cameras have gone before. Simply download the app, snap on Pictar Pro, and you’re ready to shoot.
miggo (with a small “m”), is an Israeli firm with a successful history of bringing innovative photographic gear to market. They launched a Kickstarter compaign last year with the goal of raising $25,000 in pre-orders to fund the Pictar Pro. In just a few weeks, backers had pledged $348,655. Then the company raised an additional $393,189 on Indiegogo.
Relying on their previous experience of successfully producing less sophisticated smartphone camera upgrades (that are still available), the company has pulled out the stops this time to produce a professional model with additional features.
According to miggo, smartphone camera potentials aren’t fully realized. Despite the fact that Apple and Android smartphone makers invest tens of millions of dollars yearly in optical lens development, most users don’t take full advantage of their smartphone’s photography tools. Furthermore, controlling the smartphone’s camera through menus can bog down the photographer.
“Photography is about capturing the moment, not digging around menus to figure out the best way to capture the moment,” says Guy Sprukt of miggo. “Pictar Pro helps take control of your photography –along with enabling high quality video– not possible with a basic smartphone camera alone.”
The heart of the system –and the engine that drives Pictar Pro– is Pictar App, a powerful, advanced, photo application for iPhones and Androids with pro-level features and a user-friendly interface that allows unmatched control over a variety of photo options which include:
One of most interesting features of the Pictar Pro is the optional eye-level viewfinder which clips onto the screen and automatically reduces the size of the image to be viewed. Most DSLR photographers using smartphones dislike holding the screen away from them and having to tap it to make an exposure. Aside from loss of stability, which can lead to blurred and unsharp images when printed even at moderate sizes, screens frequently get washed out from bright sunlight hitting them. With Pictar Pro’s conventional shutter button release and the eye level viewfinder, these problems are eliminated.
All of Pictar Pro’s features are explained in detail at their Kickstarter site which is still up but no longer active. Same with the Indiegogo site. Or you can learn more at miggo’s site. (See Resources for links).
The Pictar Pro would be a perfect companion when you don’t want to drag a lot of conventional equipment along on a pleasure trip. For hikers and campers it’s an ideal concept; it weighs only a few ounces and you’d be carrying your smart phone with you, anyway. And speaking of that, when Pictar Pro is in use, all smartphone functions, like sending or receiving calls or messages operate normally.
Don’t underestimate the camera power in today’s smartphones or the quality of images that can be produced. It’s one of the more expensive components in your phone and will now be capable of performing many more photographic functions when used with Pictar Pro’s mechanical interface and software.
The Pictar Pro is one of the most innovative inventions in the field of photography. If you want to get the ultimate results from your smartphone camera, this extraordinary add-on will give you the ability to make better images than ever before.
WHEN AND WHERE
The Pictar Pro will be available for retail sales at miggo and other photo sales outlets in June 2019 at a retail price of $245 for a package consisting of the Pictar Pro unit, carrying case, neck strap, wrist strap, viewfinder, charging cable, and Pictar app. It is anticipated that it will sell for less at major online photo outlets.
Kickstarter site for more detailed info. Click here.
Indiegogo site for info. Click here.
miggo site. Click here.
Other Pictar models. Click here.
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Last updated: January 15, 2019