From Bride to Business Owner
Erinn Foglesong expresses her offbeat sense of humor through clever writing and simple, appealing design. But talent alone couldn’t ensure that her business, Lexington Lettering, LLC, would take off. Erinn knew that high-end paper had to be part of the equation.
Her journey began in 2014 while she was planning her wedding. To save money on invitations and programs, Erinn began practicing calligraphy. She enjoyed it so much that she started offering her hand-lettering services to others. Since then, Erinn has expanded her Kentucky-based business to include greeting cards, prints, stickers, magnets, coffee mugs, and more. (She’s even created watercolor paintings for Ed Sheeran and custom corn hole boards for Shawn Mendes.)
Enter Red River Paper
For her folded greeting cards, Erinn’s favorite Red River Paper products are our 60lb. Pecos River Gloss Greeting Cards and our 60lb. Polar Matte Greeting Cards. Pecos River gives Erinn an eye-catching, high-gloss front, as well as the plain-paper back she needs for printing text and light graphics. Colors pop off the brilliant white tone, while blacks are rich and deep. Our Polar Matte offers a soft white printing surface with the subtle non-reflective matte finish, allowing details to be the focus of the print. Both card stocks are acid free and compatible with any inkjet printer.
“[Red River Paper has] provided me with quality paper products that always turn out exceptional once printed!” says Erinn. “The quality and customer service are fantastic.” We must admit, we are big on quality — and helping our customers any way we can. Feel free to check out these resources, from us to you:
• Greeting Card Printing for Profit, Part 1
• Greeting Card Printing for Profit, Part 2
• Greeting Card Printing Tutorials
• Greeting Card YouTube Playlist
See More of Erinn Foglesong’s Work
You can find an array of Erinn’s unconventional expressions at her Etsy shop, LexingtonLettering, and on her Instagram feed. To learn about her retail dream goal, scroll to the Q&A below.
Enjoy our Q&A with Erinn Foglesong…
What year was your business founded and how did you get started?
Lexington Lettering, LLC opened in 2015. I started my business doing calligraphy services, addressing envelopes for weddings.
What makes your business unique?
My business is unique because my items are fun, snarky, and guaranteed to make the recipient smile.
Where do you source your raw materials from?
I buy my photo paper and greeting cards from Red River Paper.
In what ways does the business reflect your own personality?
My items are fun, unique, and a little bit snarky (in a loving way), just like me.
Who are your typical customers?
Women ranging from age 18 to 45.
What is the most interesting project you’ve encountered in the course of your work?
I created a watercolor painting gifted to Ed Sheeran and painted corn hole boards for Shawn Mendes’ 16th birthday party!
What has Red River Paper done for your business? Is there a particular challenge Red River Paper has helped you overcome or a goal they helped you meet?
You have provided me with quality paper products that always turn out exceptional once printed!
What do you appreciate most about Red River Paper’s products/services?
The quality and customer service are fantastic.
How can people purchase your products/service?
My Etsy shop, LexingtonLettering!
Do you have any future growth or product launch or event goals you’d like to share?
I would love for my greeting cards and prints to be purchased and sold by major retail chains, and I would love to see them alongside Hallmark!
Success on Paper is our series highlighting businesses from around the country with at least one thing in common: Red River Paper. From architectural firms to printing retailers, companies that depend on impeccable paper quality and creative customer service are relying on RRP to help them present their work in beautiful, compelling ways.
ARE YOU READY FOR THE SPOTLIGHT? Simply respond to the questionnaire here to apply to be included in an upcoming Success on Paper feature.
All artwork and/or photographs used in this post are subject to copyright held by the featured artist.
Last updated December 11, 2023
Last updated: December 12, 2023