I originally tried the glossy metallic. Excellent quality, but the Luster stood out to me. It provided the texture of luster with a little more gloss than traditional luster, and nothing beats that metallic look in my opinion. Open a competitors pack and smell it, then smell what Red River Paper has to offer. I know it sounds weird, but that super chemical smell I found on my OEM paper is horrible. Their branding is all over the back of the paper.... Red River Paper just does it right.