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The Red River Paper Blog

Red River Paper Blog

Archives for April, 2016

Photos To Art Prints In Eight Simple Steps

By Brady Wilks– A digital inkjet wet transfer print provides a look that no other process can achieve. Due to the variations that an artist can use to manipulate the print and its unique visual aesthetic, this alternative photographic process is a powerful and viable option for an artist’s expression. The process is simple and...read more

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Increase Profits by Reducing Costs
I print most of my own jobs up to 17" wide. Many of my most profitable shoots come from shooting team photos for all different sports in my small town. I offer individual items and packages and have to be very careful to match my pricing to my customer base. For many years I used a top of the line Luster finish paper made by my printer manufacturer. My options to increase profits were to increase prices or to reduce costs. I first tried refillable inks but the quality wasn't good enough. It was only when I switched to Red River UltraPro Satin that I found a paper that had the reproduction quality and the weight that could compare to what I had been using. But it was the pricing that sealed the deal. I now buy Red River UltraPro Satin in the 600 sheet box and my cost per sheet has dropped dramatically. And that means that my profits have increased without having to raise my prices. Red River is my first choice for papers!
Chuck Almarez, Fire and Light Gallery Feb 21, 2015
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